According to CTIA.org, job candidates respond to text messages in an average of just 90 seconds. This is compared to an average response time of 90 minutes for email. Plus, when candidates receive texts, as many as 90% of them read them, and a third of them respond. Email doesn’t even compare to these numbers-- only about 18 percent of candidates read emails, and just eight percent respond, according to SHRM.
Texting is a powerful tool that can be used incorrectly, so read on for seven things you should know before texting job candidates.
1. Today's candidates actually prefer texting.
2. Ask candidates to opt in to texting.
3. Texting will reduce time to hire.
Texting is also great for time-sensitive steps of the application process such as background screening. Some HCM systems have a background screening text notification system integrated, to simplify the process for recruiters even further.
4. Focus on details and logistics.
5. Text during business hours.
6. Balance your tone.
7. Keep a record and use analytics.
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