Think about it — when you filled up your tank, was there gas at the station? When you went to the grocery store, was there vegetables in the produce section? When you purchased something on Amazon, did it arrive to your door on time?
Despite market conditions, there will always be someone to deliver the next load. It’s not about the problem, it’s about how you position yourself. That’s where branding comes in.
Is a Weak Brand a Hiring Roadblock for Your Company?
Our partner, AvatarFleet, has worked with trucking companies that have continued to grow since the Great Recession. They’ve defied all notions of a driver shortage through investing in a brand that attracts and retains talent.
To evaluate their brand, trucking companies should ask themselves three questions:
If your brand sounds the same as your competitors, it makes it difficult for drivers to understand your unique value. They have no compelling reason to choose your company if you come across just like everyone else.
Many trucking companies fail to be specific about the unique way they provide value to their drivers. If you want to stand out from the crowd, you need to be specific and use facts to drive your points home.
How To Make Your Brand Drive Hiring Results
Attracting drivers is made possible through a strong brand, but it’s far more than just a tagline. It’s a guiding principle that drives your entire marketing strategy. Through hard-earned experience, AvatarFleet has developed a branding formula that’s effective for any trucking company seeking to grow their workforce.
That’s why Verified First is pleased to partner with Scott Rea, President of AvatarFleet, for the webinar, “How to Develop Your Driver Brand: Make the Driver Shortage Your Competition’s Problem” on Thursday, February 22, 2018 at 1pm EST.
In our upcoming webinar, you’ll learn:
If you want to effectively brand your company and attract the next generation of drivers to your fleet, register today for our webinar!