To stay competitive, the trucking industry needs to quickly attract and onboard the next generation of drivers. According to a report from last year, the industry needs to hire nearly 900,000 additional drivers to meet increased demand. Because more than 70% of all goods consumed in the U.S. are moved by truck, being able to fill open positions affects nearly every aspect of the American economy.
Because drivers have many employment options available to them, effective branding is one way that a trucking company can stand out in a crowded marketplace. That’s why Verified First is pleased to partner with Scott Rea, President of AvatarFleet, for the webinar, “How to Develop Your Driver Brand: Make the Driver Shortage Your Competition’s Problem” on Thursday, February 22, 2018 at 1pm EST.
The webinar is free to attend, but seating is limited. Register today to lock down your opportunity to learn from an experienced industry veteran. Scott will help attendees develop a game plan to bring the next generation of drivers into your company. He’ll also share real world examples from growing companies who are defying any notion of a driver shortage.
Register today to reserve your seat!